SADOER

  • Parent Company: Sadoer is a brand owned by BIOAQUA, a Chinese cosmetics company.

  • Product Focus: The product line mainly consists of skincare items such as:

    • Facial Masks (sheet masks being very common, often with ingredients like Vitamin C, collagen, kiwifruit, and rice).

    • Serums (including options with Vitamin C, collagen, and niacinamide).

    • Creams and Lotions (for face and body, often highlighting anti-aging or moisturizing benefits).

    • Cleansers and Toners.

  • Key Themes: The brand's marketing often emphasizes:

    • Natural Ingredients/Plant Extracts (like avocado, turmeric, cucumber, aloe vera).

    • Targeted Benefits (such as hydration, brightening/radiance, anti-aging, and addressing dark spots/freckles).

    • Affordability (products are often listed at competitive prices, particularly in international markets).

  • Ethical Claims: Some products are marketed as being cruelty-free, reef-safe, and allergen-free.